A short, tailored cover letter beats a generic one every time. Here’s the formula.
The 4-paragraph formula (150-200 words)
1. Opener (2 lines): role + why them
Example: “I’m applying for the Marketing Intern role — your recent campus campaign caught my eye because…”
2. Fit (3-4 lines): 2 proof points matching the job
Example: “At [X], I grew Instagram engagement 40% in 3 months by…”
3. Why you want it (2 lines): genuine, specific
4. Close: confident + easy next step
Template
Hi [Name/Team],
I’m applying for [Role]. [1 line why them].
In [experience], I [achievement with number]. I also [second proof point]. This matches your need for [job requirement].
I’d love to bring [skill] to [company]. Happy to share [portfolio/sample].
Best, [Name] | [Phone] | [LinkedIn]
Mistakes
- Repeating your resume
- “Dear Sir/Madam” (find a name or use “Hi [Team]”)
- Over 250 words
- No customization
FAQ
Do cover letters still matter?
For internships and small companies, yes — a short tailored note beats none.